How I Work

My writing process is detailed and specific.

1. First, we discuss your project details. I ask a lot of questions and I listen to you. We define your goals and the best way to reach your audience. I am then able to produce precisely the copy you need. We discuss details, deadlines and cost.
   
   
2. Then I analyze your business, your market, and your product or service. Using background materials, research, sources and interviews, I identify benefits and narrow in on your target audience. A lot of preparation goes into writing targeted copy. At least 50% of my time is spent preparing to write copy.
   
   
3. After gathering all required information, I write to your audience. I deliver my draft to you professionally, on time, and on target with your message. Any questions you have will be addressed immediately until you are satisfied.
   
   
4. If revisions are required they will be completed promptly.
   
   
5. Fees – Each project is unique. So there are no surprises, I estimate each project before beginning and complete it on a project-based cost. I treat each project individually based upon target audience, research required and the copy creation.