- Ad Copy – Attract new customers
creatively by using attention grabbing headlines.
Who’s the target? Why do they need your product
or service? What’s unique about you they can’t
get anywhere else?
- Articles – Let me tell your
story, as the expert in your field. Good articles
can be placed in industry, online or print media.
I write well-researched, informative, and easy to
understand useful articles. Expert, bylined articles
can be a goldmine of free publicity – if they
are done right...
- Web site Content – Create
content geared towards the needs of online users.
People don’t read website copy the same way
they read print copy. Short, Crispy, punchy copy that’s
easy to understand and grabs the reader NOW is vitally
important.
- Brochures – Your company’s
first impression. Educate prospects by describing
your business. Brochures require dynamic copy that
sells. I hit the who, what, when, where and why.
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- Direct mail – Increase your
response rates. Getting the words just right to persuasively
generate the specific reaction you need from your
audience.
- Press Releases – The right
angle, the right voice, the right economics of words.
Grab the editor’s attention. Keep it short and
sweet because you only have a few seconds.
- Newsletters – You supply
the ideas, I’ll put them into words. Traditional
newsletters, ezines or in-house communications.
- Advertorials – Distinguish
your company from your competition. Strong messages
can greatly improve your sales.
- Catalog copy – Needs to
be compelling with effective descriptions for any
type of product or service. Copy that’s clean,
clear and guaranteed to sell.
- Copy Review – Analysis of
your copy, sales letter, ad, website, etc. I tighten
up your copy with fresh ideas leading to a more effective
sales message.
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